Outdoor Recreation Leadership and Management; Marketing
Northern Michigan University, Marquette, Mi
Class of May 2015
Outdoor Recreation Leadership and Management is for students who expect to pursue a career or graduate work in outdoor recreation and leisure services, protected area management, or program development and management. The program provides an academic foundation that meets professional standards in leisure studies, in general, and outdoor recreation. It also provides the graduates with skills and techniques to practice environmentally sustainable and conscious skills and strengths to perform tasks at hand.
The NMU Marketing Minor provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user.
Northern Michigan University, Marquette, Mi
Class of May 2015
Outdoor Recreation Leadership and Management is for students who expect to pursue a career or graduate work in outdoor recreation and leisure services, protected area management, or program development and management. The program provides an academic foundation that meets professional standards in leisure studies, in general, and outdoor recreation. It also provides the graduates with skills and techniques to practice environmentally sustainable and conscious skills and strengths to perform tasks at hand.
The NMU Marketing Minor provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user.
Course Descriptions
AD 200 - Native American Art & Architecture
A study of Native art and architecture from the pre-contact period to the present. A contextual approach is used to analyze material produced by the Anishinaabe, the Haudenosaunee and other indigenous peoples of North America.
EN 316 Native American Novels and Poetry
Survey and critical analysis of contemporary novels and poetry in English by aboriginal writers of North America. Development and influences will be considered. Earlier works may be included for comparative purposes.
GC 255 - Physical Geology
The structures of the earth, tectonics, minerals, rocks, volcanoes, earthquakes, and the development of landforms.
HM 240 - Hotel Operations
A study of the organizational structure within which a hotel operates, with special emphasis on the economic and financial aspects of lodging operations. Basic information about departmental development, marketing and industry trends will be provided.
HP 250 - Adventure Based Learning
Involves active participation and experiential learning in a variety of adventure-based activities (games, initiatives, climbing wall, ropes course) with an emphasis on the development, application and transfer of individual and group skills.
MGT 215 - Entrepreneurship
Students investigate the nature and history of entrepreneurships. Opportunity searching and creative processes are used to develop new entrepreneurial ideas. Students are exposed to the development of an entrepreneurial business plan. The accounting, finance, management and marketing aspects of entrepreneurship are analyzed. Each student develops and presents a new venture plan.
MGT 240 - Organizational Behavior & Management
The study of managerial processes with emphasis upon human behavior in organizations and how organizational structures affect human behavior. Concepts from the psychological, sociological, organizational and other relevant literature will be applied to decision making and its ethical implications in the international context of organizations.
MKT 230 - Introduction to Marketing
Study of the basic marketing functions from a managerial standpoint. Emphasis is placed on the development of a marketing mix to enhance the operational performance of all organizations that undertake marketing activities. Students further develop marketing-related knowledge and skills through integrated assignments and exposure to additional topics in marketing; emphasis is on the strategic implications of marketing decision-making.
MKT 430 Services Marketing
Services have become the dominant product output in the U.S. economy and in many other developed economies worldwide. Marketing managers in all types of firms can benefit from a comprehensive understanding of current and emerging services marketing theories, models, approaches and practices.
MKT 432 - Advertising and Sales Promotion
Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.
MKT 466 International Marketing
Focuses on global marketing management concepts and decisions. The following concepts are developed: framework for a conceptual understanding of global marketing; the global environment and targeting global markets; formulating global marketing strategy; and the global marketing mix.
RE 110 - Introduction To Leisure & Recreation
Introduction to leisure and recreation and the leisure service profession. Includes historical and current concepts, theories and philosophies of leisure, recreation and play as well as historical development of public and private resources for leisure and recreation and exploration of career opportunities.
RE 155 - Outdoor Living Skills
Introduction to basic outdoor living and camping skills. Major topic areas include tool craft, rope craft, cooking and fires, health and safety, map and compass, gear and shelters and environmental awareness. The course will require a minimum of one extended camping trip.
RE 191 - Professional Development Seminar I
An introduction to ORLM major or minor that provides for the initial development of professional and academic portfolios. Provides the infrastructure to conduct all course work, procedures and requirements associated with field work, internship and plans of study.
RE 250 - Education In Outdoor Settings
The history, theory, philosophy and educational programs in outdoor settings. Introduction to primary programs including outdoor education, adventure/challenge education, experiential education, environmental education and organized camping.
RE 251 - Adventure Activities-Facilitation/Group
Study of group process, development and facilitation skills, practice listening skills, use of metaphor and debriefing. Discuss transfer of learning and the direct experience and skill development of facilitating adventure type activities, such as our high ropes course and climbing wall.
RE 261 - Leadership & Pedagogy/Leisure Services
Fundamentals and techniques of recreation and educational leadership in leisure services. Focus is on leadership theory, development of basic leadership and programming skills, teaching approaches and strategies and related legal issues. Provides hands-on leadership and teaching experiences.
RE 270 - Outdoor Recreation Resources/Behavior/Values
Studies resources, policies and history of governmental and non-governmental organizations with involvement in outdoor recreation. Examines human behavior in the natural environment and the benefits from this interaction. Course content set in context of Outdoor Recreation Systems Model.
RE 352 - Wilderness First Responder
Covers CPR, body systems, trauma management for extended periods, environmental emergencies, equipment improvisation, patient assessment, toxins, wilderness rescue and backcountry medicine. Includes lectures, practical sessions and rescue simulations.
RE 358 Teaching of Rock Climbing
Starting with basic techniques of technical free rock climbing and progressing to more difficult routes requiring intermediate climbing techniques. Development of skills and judgments necessary to teach the activity to others. Conducted over an eight day period during the spring/summer.
RE 362 - Program Design/Leisure Services
Study of the principles, practices and organization of leisure programs including program classification systems, activity selection, program formats, needs assessments, program operation strategies and evaluation of programs.
RE 371 - Protected Area Management
Studies the techniques and strategies used to manage the physical resources, visitors and services in protected areas. Course content set in the context of the Outdoor Recreation System Model.
RE 381 Interpretation I: Foundations and Guided Services
Develops skills and knowledge in environmental and historical interpretive services through planning, implementing and evaluating all types of performance interpretation, including interpretive talks, guided walks and tours, interpretive events and living history.
RE 382 Interpretation II: Self-Guided Media
Develop skills and knowledge in environmental and historical interpretive services. Students gain a theoretical understanding of and practical experience in planning, implementing and evaluating most types of self-guided interpretive services including publications, exhibits, signs, self-guided tours and trails.
RE 391 Professional Development Seminar III
Provides an infrastructure for students to prepare for RE 491.
RE 410 Leisure Through the Ages
Survey course of the literature, art, music and media that impacts the leisure and outdoor recreation profession.
RE 461 Management and Supervision of Leisure Services
Examines the principles and practices of supervision and management of leisure services and resources. Requires writing a funding proposal.
RE 467 Evaluation/Research in Leisure Services
Principles and procedures for conducting evaluation and evaluative research in leisure services and resources.
RE 482 New and Portable Media in Interpretation
Planning, design and production of multimedia interpretive programs for use on portable media devices (e.g., iPads, smart phones, and tablet PC’s). Course includes the exploration of the use of locative media and object-based media in parks, museums and visitor centers.
RE 491 Professional Assessment Seminar
The Outdoor Recreation Division Comprehensive Exam and other assessment instruments will be administered.
RE 492 Internship
This course involves supervised field work in a professional setting with emphasis on administration, supervision, programming and leadership.
SO 113 - Social Problems
Survey of the major social problems in contemporary American society including urban problems, population, environment, power, family, health care, work and leisure, aging, poverty, race and ethnic relations, sex roles, war, deviant behavior, drugs and alcohol, social movements, crime and delinquency, and others.
SO 208 - Social Statistics
Introduction to techniques of data analysis for social research. Applied uses of descriptive and inferential statistics are emphasized. Computers and statistical software are used as part of the instruction process.
General Education Credits
Oakland Community College, Highland, Mi
August 2010 - April 2012
AS 103 - Observation & Solar System Astronomy
This is a science lecture demonstration course with accompanying lab experiences and field trips. This course involves the study of the earth, the moon, the planets, the solar system, the sun, the stars, the galaxy, galaxies, the universe, and related topics of special interest.
MKT 209 - Advertising
Introduced to the world of advertising and how it fits in with the marketing concept. Students will study the elements of effective and ineffective advertising as well as an extensive concentration of media, advertising agencies, consumer research, advertising planning, and budgeting. Students will be exposed to careers in advertising, legal requirements, and the advertising campaign in addition to the global aspects of advertising.
EC 202 - Macroeconomic Principles
Explain macro-economic concepts and theories including national income and employment determination, the mechanics of money, banking and credit creation, and business cycles. Apply this information to the analysis of various government spending, taxing, and monetary policies of current importance.
EN 111 - College Composition 1
Focusing on the multi-stage writing process, students will read, analyze, and write expository essays.
EN 211A - Writing & Literature
Write persuasive and argumentative papers. Acquire skills in library research and use a process that includes critical thinking, logical reasoning, and the investigation of primary and/or secondary sources. Students will write a documented, academic research paper.
IS 100 - Introduction: Windows/E-Mail/Internet
IS 101 - Beginning Word Processing
IS 102 - Beginning Spreadsheets
IS 104 - Beginning Database
Introduced to the essentials of personal computer usage. Students will explore and utilize software products such as business graphics, Internet usage, spreadsheets, databases, and word processing. Material in this course will assist students in preparing for certification examinations such as the Microsoft Office User Specialist (MOUS) Proficient Specialist examinations.
MGT 121 - Introduction to Business
Domestic and global business practices are introduced to provide the student with competencies required for employment and application for business. Key business practices relating to the economic environment, ethics/social responsibility, business formation, management, marketing, labor, law, finance, information systems, risk management and government's role in business provide a basis for incorporating a knowledge base which includes concepts for global business.
PL 160 - Introduction To Logic
This course is a one semester introduction to informal argument. Argument in its broad sense is used in many classes as well as in daily life and this course is designed to clarify the rules for clear thinking which enable people more successfully to argue in everyday language.
PL 180 - Fundamentals Of Ethical Theory
Ethics is the inquiry into the principles and presuppositions operative in the daily crises of moral decision making. The course is organized to examine, in an open ended way, the various standards of responsible choice making in life
SO 101 - Intro Sociology
This course covers the basic sociological theories, paradigms, and methods of social research. Some of the topics included in This course include culture, socialization, society, groups, inequalities, global society, deviance, social class, stratification, institutions, social change, and demography.
Walled Lake Northern High School
Class of 2010
A study of Native art and architecture from the pre-contact period to the present. A contextual approach is used to analyze material produced by the Anishinaabe, the Haudenosaunee and other indigenous peoples of North America.
EN 316 Native American Novels and Poetry
Survey and critical analysis of contemporary novels and poetry in English by aboriginal writers of North America. Development and influences will be considered. Earlier works may be included for comparative purposes.
GC 255 - Physical Geology
The structures of the earth, tectonics, minerals, rocks, volcanoes, earthquakes, and the development of landforms.
HM 240 - Hotel Operations
A study of the organizational structure within which a hotel operates, with special emphasis on the economic and financial aspects of lodging operations. Basic information about departmental development, marketing and industry trends will be provided.
HP 250 - Adventure Based Learning
Involves active participation and experiential learning in a variety of adventure-based activities (games, initiatives, climbing wall, ropes course) with an emphasis on the development, application and transfer of individual and group skills.
MGT 215 - Entrepreneurship
Students investigate the nature and history of entrepreneurships. Opportunity searching and creative processes are used to develop new entrepreneurial ideas. Students are exposed to the development of an entrepreneurial business plan. The accounting, finance, management and marketing aspects of entrepreneurship are analyzed. Each student develops and presents a new venture plan.
MGT 240 - Organizational Behavior & Management
The study of managerial processes with emphasis upon human behavior in organizations and how organizational structures affect human behavior. Concepts from the psychological, sociological, organizational and other relevant literature will be applied to decision making and its ethical implications in the international context of organizations.
MKT 230 - Introduction to Marketing
Study of the basic marketing functions from a managerial standpoint. Emphasis is placed on the development of a marketing mix to enhance the operational performance of all organizations that undertake marketing activities. Students further develop marketing-related knowledge and skills through integrated assignments and exposure to additional topics in marketing; emphasis is on the strategic implications of marketing decision-making.
MKT 430 Services Marketing
Services have become the dominant product output in the U.S. economy and in many other developed economies worldwide. Marketing managers in all types of firms can benefit from a comprehensive understanding of current and emerging services marketing theories, models, approaches and practices.
MKT 432 - Advertising and Sales Promotion
Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.
MKT 466 International Marketing
Focuses on global marketing management concepts and decisions. The following concepts are developed: framework for a conceptual understanding of global marketing; the global environment and targeting global markets; formulating global marketing strategy; and the global marketing mix.
RE 110 - Introduction To Leisure & Recreation
Introduction to leisure and recreation and the leisure service profession. Includes historical and current concepts, theories and philosophies of leisure, recreation and play as well as historical development of public and private resources for leisure and recreation and exploration of career opportunities.
RE 155 - Outdoor Living Skills
Introduction to basic outdoor living and camping skills. Major topic areas include tool craft, rope craft, cooking and fires, health and safety, map and compass, gear and shelters and environmental awareness. The course will require a minimum of one extended camping trip.
RE 191 - Professional Development Seminar I
An introduction to ORLM major or minor that provides for the initial development of professional and academic portfolios. Provides the infrastructure to conduct all course work, procedures and requirements associated with field work, internship and plans of study.
RE 250 - Education In Outdoor Settings
The history, theory, philosophy and educational programs in outdoor settings. Introduction to primary programs including outdoor education, adventure/challenge education, experiential education, environmental education and organized camping.
RE 251 - Adventure Activities-Facilitation/Group
Study of group process, development and facilitation skills, practice listening skills, use of metaphor and debriefing. Discuss transfer of learning and the direct experience and skill development of facilitating adventure type activities, such as our high ropes course and climbing wall.
RE 261 - Leadership & Pedagogy/Leisure Services
Fundamentals and techniques of recreation and educational leadership in leisure services. Focus is on leadership theory, development of basic leadership and programming skills, teaching approaches and strategies and related legal issues. Provides hands-on leadership and teaching experiences.
RE 270 - Outdoor Recreation Resources/Behavior/Values
Studies resources, policies and history of governmental and non-governmental organizations with involvement in outdoor recreation. Examines human behavior in the natural environment and the benefits from this interaction. Course content set in context of Outdoor Recreation Systems Model.
RE 352 - Wilderness First Responder
Covers CPR, body systems, trauma management for extended periods, environmental emergencies, equipment improvisation, patient assessment, toxins, wilderness rescue and backcountry medicine. Includes lectures, practical sessions and rescue simulations.
RE 358 Teaching of Rock Climbing
Starting with basic techniques of technical free rock climbing and progressing to more difficult routes requiring intermediate climbing techniques. Development of skills and judgments necessary to teach the activity to others. Conducted over an eight day period during the spring/summer.
RE 362 - Program Design/Leisure Services
Study of the principles, practices and organization of leisure programs including program classification systems, activity selection, program formats, needs assessments, program operation strategies and evaluation of programs.
RE 371 - Protected Area Management
Studies the techniques and strategies used to manage the physical resources, visitors and services in protected areas. Course content set in the context of the Outdoor Recreation System Model.
RE 381 Interpretation I: Foundations and Guided Services
Develops skills and knowledge in environmental and historical interpretive services through planning, implementing and evaluating all types of performance interpretation, including interpretive talks, guided walks and tours, interpretive events and living history.
RE 382 Interpretation II: Self-Guided Media
Develop skills and knowledge in environmental and historical interpretive services. Students gain a theoretical understanding of and practical experience in planning, implementing and evaluating most types of self-guided interpretive services including publications, exhibits, signs, self-guided tours and trails.
RE 391 Professional Development Seminar III
Provides an infrastructure for students to prepare for RE 491.
RE 410 Leisure Through the Ages
Survey course of the literature, art, music and media that impacts the leisure and outdoor recreation profession.
RE 461 Management and Supervision of Leisure Services
Examines the principles and practices of supervision and management of leisure services and resources. Requires writing a funding proposal.
RE 467 Evaluation/Research in Leisure Services
Principles and procedures for conducting evaluation and evaluative research in leisure services and resources.
RE 482 New and Portable Media in Interpretation
Planning, design and production of multimedia interpretive programs for use on portable media devices (e.g., iPads, smart phones, and tablet PC’s). Course includes the exploration of the use of locative media and object-based media in parks, museums and visitor centers.
RE 491 Professional Assessment Seminar
The Outdoor Recreation Division Comprehensive Exam and other assessment instruments will be administered.
RE 492 Internship
This course involves supervised field work in a professional setting with emphasis on administration, supervision, programming and leadership.
SO 113 - Social Problems
Survey of the major social problems in contemporary American society including urban problems, population, environment, power, family, health care, work and leisure, aging, poverty, race and ethnic relations, sex roles, war, deviant behavior, drugs and alcohol, social movements, crime and delinquency, and others.
SO 208 - Social Statistics
Introduction to techniques of data analysis for social research. Applied uses of descriptive and inferential statistics are emphasized. Computers and statistical software are used as part of the instruction process.
General Education Credits
Oakland Community College, Highland, Mi
August 2010 - April 2012
AS 103 - Observation & Solar System Astronomy
This is a science lecture demonstration course with accompanying lab experiences and field trips. This course involves the study of the earth, the moon, the planets, the solar system, the sun, the stars, the galaxy, galaxies, the universe, and related topics of special interest.
MKT 209 - Advertising
Introduced to the world of advertising and how it fits in with the marketing concept. Students will study the elements of effective and ineffective advertising as well as an extensive concentration of media, advertising agencies, consumer research, advertising planning, and budgeting. Students will be exposed to careers in advertising, legal requirements, and the advertising campaign in addition to the global aspects of advertising.
EC 202 - Macroeconomic Principles
Explain macro-economic concepts and theories including national income and employment determination, the mechanics of money, banking and credit creation, and business cycles. Apply this information to the analysis of various government spending, taxing, and monetary policies of current importance.
EN 111 - College Composition 1
Focusing on the multi-stage writing process, students will read, analyze, and write expository essays.
EN 211A - Writing & Literature
Write persuasive and argumentative papers. Acquire skills in library research and use a process that includes critical thinking, logical reasoning, and the investigation of primary and/or secondary sources. Students will write a documented, academic research paper.
IS 100 - Introduction: Windows/E-Mail/Internet
IS 101 - Beginning Word Processing
IS 102 - Beginning Spreadsheets
IS 104 - Beginning Database
Introduced to the essentials of personal computer usage. Students will explore and utilize software products such as business graphics, Internet usage, spreadsheets, databases, and word processing. Material in this course will assist students in preparing for certification examinations such as the Microsoft Office User Specialist (MOUS) Proficient Specialist examinations.
MGT 121 - Introduction to Business
Domestic and global business practices are introduced to provide the student with competencies required for employment and application for business. Key business practices relating to the economic environment, ethics/social responsibility, business formation, management, marketing, labor, law, finance, information systems, risk management and government's role in business provide a basis for incorporating a knowledge base which includes concepts for global business.
PL 160 - Introduction To Logic
This course is a one semester introduction to informal argument. Argument in its broad sense is used in many classes as well as in daily life and this course is designed to clarify the rules for clear thinking which enable people more successfully to argue in everyday language.
PL 180 - Fundamentals Of Ethical Theory
Ethics is the inquiry into the principles and presuppositions operative in the daily crises of moral decision making. The course is organized to examine, in an open ended way, the various standards of responsible choice making in life
SO 101 - Intro Sociology
This course covers the basic sociological theories, paradigms, and methods of social research. Some of the topics included in This course include culture, socialization, society, groups, inequalities, global society, deviance, social class, stratification, institutions, social change, and demography.
Walled Lake Northern High School
Class of 2010
