Profile

From Northern Michigan, to the heart of the Tetons, all the way to Tennessee Appalachia before moving to Angel Fire, NM with 10 years of outdoor recreation industry & tourism promotion experience. Generating a memorable guest experience while increasing brand awareness and maximizing efficiency from on the trails to the point of sale. ​
​Marketing Manager - Production Modeling Corporation 
​February 2021 - Present
  • B2B Marketing strategy & development.
  • Wordpress website maintenance.
  • Project management with multiple directors across organization.
  • Campaign design & implementation.​
Marketing Manager - Angel Fire Resort
​September 2018 - September 2020
  • In-house photo, video, & drone content generation.
  • Social Media strategy & execution.
  • Development & execution of campaigns across multimedia platforms for ski area, bike park, lodging, membership, and events.
  • Promotion, Package, and Pass building to drive skier visits and lodging revenue.
  • Collaboration with sponsors, third party events, and vendors.
  • WordPress, Website, & SEO management with ad integration.
  • Implementation of CRM & email marketing strategy via IBM and Inntopia.
  • Development and execution of campaigns across digital & traditional media platforms for ski area, bike park, lodging, membership promotion, events and all other resort activities.
Marketing Manager - FACE Amusement
​December 2016 - January 2018
  • Supervising a 3 person marketing team with brands in high traffic tourism markets of Orlando, FL; Pigeon Forge, TN; Gatlinburg, TN; & Branson, MO.
  • Campaign Design & Implementation, Social Media Strategy & Content, Brand Identity, & Marketing Coordination for both B2B & B2C.
  • Organic SEO, SEM, & Adwords skills used on a daily basis. 
  • Creation of branded logo wear, promotional items, digital & print ads, and campaigns. 
  • CRM Weekly email marketing campaign management with above industry average open and click rates.
  • Account management with third national & regional advertisers and publications.
  • Promoted from Marketing Coordinator to Marketing Manager after 8 Months.
Family Adventure & Travel Blogger/Vlogger - Dogs & Diapers
October 2016 - Present
• Family Travel website founded in 2016 to share adventures, experiences, and advice. 
• Blogging, Vlogging, and inspiring content creation. 
• Sponsorship and support from Burley Design & Nikwax.
• DogsAnDiapers.com
Retail Sales, Brand Steward - Teton Gravity Research
September 2015 - July 2016 (Part time)
  • Sales position located within TGR Headquarters.
  • ​Answered phone calls, assisted guests, and acted as a steward of the brand.
Gear Expert, Retail Management, Marketing - Habitat High Altitude Provisions. Grand Targhee Resort
June 2015 - September 2016
  • Managed and operated summer time on hill demo/rental location located at Grand Targhee Resort.
  • Creation of social media marketing content, online sales, website updating, retail operations, graphic design, and guest experience.
  • Merchandise layout at Driggs and Targhee locations.Planned & displayed product/merchandise at Targhee location relevant to industry trends.
  • Warranty Claims and Special Orders for Habitat Guests.
  • Mountain bike guide at Grand Targhee Resort during summer months.Level 1 Professional Mountain Bike Instructors of America certificate.​
  • Specialized snow skills include boot fitting, ski tuning, and repair tech.
Social Media Content - Newschoolers.com
April 2014 - May 2014
  • Instagram Photo of The Day content.
  • Updates for skiing's largest online community.
  • Social media strategy on accounts with over 10,000 followers.
Gear Expert & Marketing Coordinator - Down Wind Sports September 2012 - May 2015
  • Customer Service, sales, and day-to-day operations.
  • Merchandising, displays, and retail layout planning.
  • Product knowledge in ski, bicycle, kayak, and other Outdoor Recreation equipment.
  • Created and designed logo wear for clothing and accessories as well as launched new marketing campaigns.
  • Created and implemented social media strategy.
  • Followed industry trends to predict future sales & inventory trends and promotions.
  • Event planning including ski swaps, guest speakers, rail jams, and collaborations with Northern Michigan University.
Account Management, Guest Services - Target Mobile
​May 2012 - August 2012
  • Cell phone sales and kiosk operations dealing with AT&T, T-Mobile, and Verizon Wireless contracts.
  • Operated kiosk on a daily basis with duties including retailing, promotions, signing, and meeting daily sales goals.
Guest Services, Retail Sales - Boyne Country Sports
August 2010 - April 2012
  • Ski sales, boot fitting, custom foot bed molding, and outerwear sales.
  • Burton Snowboards sales contest winner, K2 Skis and Volkl Skis Contest Winner, recipient of 35+ customer appreciation certificates.